West Valley Aesthetics – Privacy Policy Effective Date: January 16, 2026
 

West Valley Aesthetics (“we,” “our,” or “the Practice”) is committed to protecting your privacy, your personal information, and your medical-aesthetic records. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, book services, receive treatments, or communicate with us. By using our website, booking services, or submitting information, you consent to the practices described below.
 

1. Information We Collect

We may collect the following categories of information:
 

Personal Information

• Name

• Email address

• Phone number

• Mailing address

• Date of birth

• Payment and billing information
   

Health & Treatment Information

• Intake forms

• Skin conditions and concerns

• Medications and allergies

• Treatment history

• Before-and-after photos (with consent)

• Provider notes
   

Technical & Usage Data

• IP address

• Browser type

• Device type

• Pages visited

• Appointment booking activity

• Referral sources
   

Marketing & Communication Data

• Email and SMS preferences

• Promotions and offers interacted with

• Membership activity
   

2. How We Use Your Information
 

Your information is used to:

• Provide and manage aesthetic treatments

• Schedule and confirm appointments

• Maintain accurate client records

• Process payments

• Communicate with you about care, appointments, promotions, and memberships

• Improve our services and website

• Send newsletters, offers, and special events

• Comply with legal and regulatory obligations
   

Your information is never sold.
 

3. Medical & Treatment Privacy
 

All health-related and treatment information is treated as confidential and stored securely. This includes your intake forms, photos, and provider notes.
 

Your information is only accessed by authorized staff and providers involved in your care and business operations.
 

We do not sell, rent, or trade medical or treatment data.
 

4. Photos, Videos & Marketing
 

With your written consent, we may use your before-and-after photos, videos, or testimonials for:

• Education

• Marketing

• Website

• Social media

• Advertising
   

You may revoke consent at any time in writing. Your images will never be sold or shared with outside parties.
 

5. Third-Party Services
 

We use trusted third-party platforms to operate our business, including:

• Online booking systems

• Payment processors

• Email and SMS platforms

• Website hosting

• Marketing and analytics tools
   

These vendors may store or process your data on our behalf and are required to maintain security and privacy standards. We do not control their systems but choose reputable providers.
 

6. Cookies & Tracking Technologies
 

Our website uses cookies and tracking tools such as:

• Google Analytics

• Meta/Facebook Pixel

• Website performance tools
   

These help us understand website use, improve performance, and show relevant ads. You can disable cookies in your browser settings.
 

7. Text Messages & Emails
 

By providing your contact information, you consent to receive:

• Appointment confirmations

• Appointment reminders

• Membership communications

• Promotional offers

• Special event notices
   

You may opt out of marketing messages at any time by replying STOP to texts or using the unsubscribe link in emails.

Transactional messages related to appointments, billing, and safety will still be sent.

Standard message and data rates may apply.
 

8. Data Security
 

We use:

• Secure servers

• Encryption (SSL)

• Access controls

• Industry-standard safeguards to protect your personal and medical information. No system is 100% secure, but we take every reasonable step to protect your data.
   

9. Your Rights
 

You may request to:

• View your personal data

• Correct inaccuracies

• Request deletion (except where required by law or medical recordkeeping rules)

• Withdraw marketing consent

Requests can be made by contacting us directly.
 

10. External Links
 

Our website may link to other sites. We are not responsible for their privacy practices.
 

11. Policy Updates
 

We may update this policy at any time. Changes will be posted on our website with a revised effective date.
 

12. Contact Us
 

For privacy questions or requests, contact:
West Valley Aesthetics
info@westvalleyaesthetics.com
623-226-8090